IT entrepreneur

I build digital products and rebuild business around AI

I launch digital products and wire AI into the places where it makes money. I work with owners of mid-size and large businesses.

16
years in IT
30+
products
8
industries
Maxim Borisov
products I’ve built for
Samolet Plus Leroy Merlin Bank Uralsib Rosneft Uralsib Insurance

Track record

For sixteen years I stood on the client’s side — between the owner and the development team.

Samolet Plus
A platform for a franchise network
1,500+
offices run on the platform
KitchenERP
A platform for ready-meal factories
×8
client revenue in a year
Leroy Merlin · MaxiPRO
A marketplace for foremen
shipped in 4 months
Uralsib Life
Digital claims settlement
renewals +20%
Tetoil
SaaS calculations for oil engineers
oil recovery ×1.5
Dynamic pricing
A pricing model for property developers
+₽500,000/mo
Oil and gas company · NDA
An IT landscape for 2500 staff
costs −5%
The Polet radio plant
Opto-electronic module software
still in service

And a dozen more — from self-checkout tills to a stylist social network with 25,000 authors.

Individual projects became gold finalists at the largest digital awards in Russia.

Now

Building my own company — Axionica

Axionica has four tracks.

Axionica Studio

Digital product development: from a first version to a scalable platform. A team, a clear process, responsibility for deadlines, budget and quality.

Axionica Consulting

I take processes apart and find where AI cuts costs or grows revenue. I put the tools in place and teach teams to use them in real work.

Axionica Accelerator

I accelerate startups: testing hypotheses, a growth track, packaging the project and preparing it to raise investment.

Axionica Capital

Managing a portfolio of startups and working with investors: transparent processes, analytics, hands-on involvement in the projects.

Principles

A product is measured in money

If a feature does not move revenue or costs, I will suggest not building it.

AI has to pay for itself

I count the effect in roubles before the rollout.

A first version in 2–3 months

If there is nothing to show, it is time to change the hypothesis.

I am on the client’s side

I tell a result from a spent budget.

Talks and teaching

I speak at IT conferences as a speaker and a moderator. I teach the course «Digital Transformation of Business» for entrepreneurs and executives — at two universities, within the presidential programme «Strategic Management». My degree is in information security; I used to teach at SUSU and Softline.

Digitalisation DayTalk on AI-first · 2026
UfaDevConfModerator and speaker · 2023
Business and IT. Around the CloudSpeaker · 2019
UfaDevConfModerator and speaker · 2018
UfaDevConfModerator and speaker · 2017
Digital TransformationCourse for entrepreneurs

Ways we can work together

Three formats for different needs.

On your board

Decisions about IT worth tens of millions are often made on a contractor’s word. I translate technology into the language of money: where to invest, what to stop and which promises are real.
Whenyou have the team, you lack the outside view.
Long-term · from 6 months

As a product contractor

A familiar story: a product is discussed for six months and there is nothing to show. I take the idea into work and bring it to a version real people use — with a team, deadlines and responsibility for the result.
Whenit is time to ship the product.
Project-based · first version in 2–3 months

For AI transformation

AI pilots run for months and never show up in the profit and loss. I find the processes where AI actually pays off, count the effect in roubles before the start and wire it into the work.
Whenyou want a result from AI in money.
Project-based · first result in weeks

Contact

Got a task?

Write a couple of paragraphs about your task. I will reply within the day. If the task is not mine, I will say so honestly and point you to who to look for.

hello@borisovm.ru