Максим Борисов — ИТ-предприниматель
IT entrepreneur · 16 years

I build digital products and rebuild business around AI

16 years in IT, 30+ products across fintech, retail, logistics and real estate. From a two-month MVP to platforms running thousands of offices.

16
years in IT
30+
products
×4
revenue & profit

Sixteen years launching digital products. I know them from both sides — how to build them and how to make money on them. I grew a company’s revenue and profit fourfold. Now I’m building my own — Axionica.

Track record

Built and running

Fintech & banking Insurance E-commerce & retail Logistics Real estate Industry Franchises Public sector
Самолёт Плюс
Product & delivery lead · B2B platform
A platform for the franchise network of a major developer: 7 web apps, 5 services, 2 mobile apps. Led product and delivery.
MVP in 2 months, the platform in the next 3. Already 1500+ offices: launch sped up to 50–100 a month with no extra staff, opening time cut threefold, 99% standards compliance.
KitchenERP
Product & delivery lead · foodtech platform
A platform for ready-meal factories: 100% automated order intake from shops, auto-ordering that forecasts the next delivery. Integrations with Iiko, Mercury and Honest Sign, a digital trace for every dish.
For one client — revenue ×8 in a year, average check +60%, costs −4–9%.
Тетойл
Platform for oil engineers
A SaaS simulator of acid well treatment. A Go math core and the Monte-Carlo method compute in seconds what used to take days.
Oil recovery ×1.5 and up. Validated on hundreds of real wells, >80% match with actuals.
Уралсиб Жизнь
Client portal · life insurance
Digitised claims settlement and renewal of investment life policies.
+20% renewals, 100% of malformed forms eliminated, 200+ operator hours freed daily.
Dynamic pricing
For property developers
A pricing model that holds margin and keeps popular layouts from selling out too early.
Average sale price +1.5–2.5%, developer profit from ₽500,000/mo, repriced in seconds.
МаксиПро · Леруа Мерлен
Mobile marketplace
A marketplace for foremen and site managers: a 25,000+ product catalogue, smart search, scanning, order tracking.
Designed and shipped in 4 months
Марк.Мода
Stylist social network + shop
A social-marketplace from scratch: looks are built on realistic mannequins like a photoshoot; a referral bonus system; Farfetch and Yoox integrations.
25 000+ stylists, 170 000+ looks
Скилли
Mobile app for kids
Builds good habits in kids through play: a child does chores, earns coins and decides whether to spend them on screen time or money. Based on the Dashkov family method.
An interface kids grasp from age 4.
Polet-1
Control software, opto-electronic module
Software controlling an opto-electronic module for the Polet radio plant. Its launch made the press.
Still in service in surveillance and control systems today.
Major oil & gas company
IT landscape design · NDA
Designed the IT landscape to cut costs across a 2,500+ employee company.
−5% operating & transaction costs
Acceleration & startups
350%
First-year ROI — 4PL logistics
×2
fewer write-offs — perishables auto-ordering
Fintech
offline acquiring payment split
Retail
self-checkout for shops and cafés
Now

Building Axionica — three tracks under one roof

01

Digital products

I design and launch web services and platforms. I take them to a working product.

02

AI transformation & consulting

Finding where AI cuts costs or grows revenue, and wiring it into the process.

03

Venture studio

My own accelerator. I take a startup at MVP and help it grow to scale.

Approach

AI-first isn’t bolting AI onto old processes. It’s rebuilding the company so AI keeps improving them on its own.

In public

I speak and teach the people rebuilding business

Several projects have been named best at major digital awards.

Conferences

Digitalisation Day — talk on AI-first in business2026
UfaDevConf — moderator & speaker2023
Business & IT. Around the Cloud — speaker2019
UfaDevConf — moderator & speaker2018
UfaDevConf — moderator & speaker2017

Courses & teaching

I teach a month-long course, Digital Transformation of Business, at two universities within the presidential programme “Strategic Management.” The audience is entrepreneurs and large business.

Author of courses on digital culture, information security and personal-data handling.

Formerly a lecturer in information security at SUSU and a trainer at Softline. Degree in information security.

Ways to work

Ways we can work together

Three formats for different needs. Not a service package — rather, the angle from which it makes sense to bring me in.

01

On your board or as an advisor

An independent view on strategy, digital and AI. I help set focus and priorities and stress-test ideas against real experience.
When: you have a team but need a sober outside view.
Long-term · from 6 months
02

As a product contractor

I design and launch a digital product or platform — to a working version, not a slide deck.
When: you need to ship a product, not plan it forever.
Project-based · MVP in 2–3 months
03

For AI-first transformation

I find where AI actually cuts costs or grows revenue, and wire it into the process.
When: you want impact, not “AI for the sake of AI.”
Project-based · first results in weeks
Contact

If you’re building a product or wondering where AI actually helps

I help launch a digital product, find real AI use cases and grow a corporate startup. Bring me onto your board or hire me as a contractor. Get in touch.

© 2026 Максим Борисов Written by a human.
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